Groundswell, Expanded and Revised Edition | کتاب الکترونیک
Charlene Li | Harvard Business Review Press | May 24, 2011 | ISBN-10: 1422161986 | ISBN-13: 978-1422161982 | ASIN: B004XOZ7K2 | 352 pages | 2 MB
About Groundswell (1422161986): Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry — yet it’s still utterly foreign to most companies running things now.
When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell (1422161986), Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell (1422161986), featuring an all new introduction and chapters on Twitter and social media integration, you’ll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell (1422161986) is required reading for executives seeking to protect and strengthen their company’s public image.
About Charlene Li Author of Groundswell (1422161986)
For the past two decades, Charlene Li has been helping people see the future. She’s the New York Times bestselling author of six books, including her newest release,The Disruption Mindset: Why Some Businesses Transform While Others Fail; and Open Leadership as well as co-author of the critically-acclaimed book, Groundswell (1422161986).
Charlene Li is an entrepreneur who founded and ran Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. With over 20 years of experience in tech and business; she has been a respected advisor to Fortune 500 companies on digital transformation and leadership. Charlene also serves on the regional board for YPO, a global network of CEOs.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.