Friction: Passion Brands in the Age of Disruption | کتاب الکترونیک
Jeff Rosenblum | powerHouse Books | 1 edition | May 23, 2017 | ISBN-10: 1576878368 | ISBN-13: 978-1576878361 | ASIN: B074YM15D2 | 240 pages | 1 MB
About Friction (1576878368): Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction (1576878368) argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
The authors of Friction have worked on some of the industry’s most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
About Jeff Rosenblum Author of Friction (1576878368)
Jeff Rosenblum is an author, documentary filmmaker, advertising agency founder and an admitted pain in the ass.
He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries.
In addition to writing Friction (1576878368), Jeff is the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It reveals the surprising story about corporations’ ability to improve the world, one small step at a time.
Jeff is also the Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.