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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

تومان15,000 تومان9,900

  • Language: English
  • ISBN-10: 1591847389
  • ISBN-13: 978-1591847380
  • ASIN: B00INIXL3O
  • September 30, 2014
  • Reprint edition
  • Portfolio
  • 176 pages
  • 1 MB

توضیحات

Growth Hacker Marketing | کتاب الکترونیک

Ryan Holiday | Portfolio | Reprint edition | September 30, 2014 | ISBN-10: 1591847389 | ISBN-13: 978-1591847380 | ASIN: B00INIXL3O | 176 pages | 1 MB

About Growth Hacker Marketing (1591847389): Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago; but now they’re worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Growth Hacker Marketing (1591847389) is the go-to playbook for any company or entrepreneur looking to build and grow.

About Ryan Holiday Author of Growth Hacker Marketing (1591847389)

Ryan Holiday is a strategist and writer. He dropped out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, and later served as the director of marketing for American Apparel. His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent bestselling authors. Ryan Holiday has written four previous books, most recently The Obstacle Is the Way, which has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. He lives on a small ranch outside Austin, Texas.

CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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